Bouvardia viticella Lorea-Hernández & Lozada-Pérez is described and illustrated. This new species is distinguished by its scandent habit, main stem thick suberose at base, plinerved leaves, white flowers, short corolla tube evenly pubescent within, and corolla lobes densely papillose adaxially. Partial inflorescences and exserted anthers in short-styled flowers place it in Bouvardia Salisbury subg. Bouvardiastrum Schlechtendal, but its relationships below this level are not so clear.